Portfolio
We create creative solutions for top-level clients across print, digital and physical activations.
Merging creative concepts with education
Set up and management of the ‘International Media Team’ for the comms department at the Ministry of Culture, KSA who wrote, translated and distributed articles and social media content focused on Saudi Arabia’s cultural activities from Arabic to English, French and Chinese.
Creative merchandise design, product sourcing, shipping, curation and management of the gift shop at Fenaa Al Awwal cultural center in Riyadh.
The full content creation in Arabic and English (videography, photography), social media management and media buying for the first Diriyah Contemporary Art Biennale in Riyadh, KSA.
Conceptualization of the Serpenti international travelling exhibition for Bulgari from Dubai to Italy among other locations, showcasing artists’ interpretations of the serpent. The collaboration included conceptualization, the selection and curation of artists as well as the creation of a coffee table book and collaterals.
A Canvas Central curated programme of talks, workshops and VIP events for a select group of collectors visiting Abu Dhabi for ArtParis Abu Dhabi.
Canvas educational programmes to enhance the knowledge of art, culture and luxury within the Middle East, including talks and workshops by key experts in the field, for the general public, select VIP audiences in the region and royals.
Cultural tours for VIPs and collectors to cities worldwide including Abu Dhabi, Havana, Venice and more, including a Canvas Central curated programme of activities for one week.
Conceptualization of the Elizabeth Taylor exhibition for Bulgari, in addition to print collaterals and a coffee table book.
A highlight at 21,39 Jeddah Arts, the pop-up sold Canvas-designed and produced merchandise as well as self-published and sourced books and magazines.
A TV series of 14 episodes aired on Al Thakafeyah cultural channel and Shahid, showcasing studio visits to 14 Middle Eastern artists across KSA, UAE, Morocco and Egypt.
The full content creation (creative direction, videography and photography, editing), social media management and media buying for the first Diriyah Contemporary Art Biennale in Riyadh, KSA.
A social media campaign for Dior’s TOBACOLOR fragrance, focused on the unique scents inspired by the Middle East. The series included 5 videos with four personalities across four different Middle Eastern countries in addition to photography and a print feature in Sorbet magazine.
A video focused on Piaget’s craftsmanship, filmed at the HQ in Geneva. The video – highly focused on close-ups and sound – was published on social media, Piaget’s website and screened at Piaget boutiques.
A mini-documentary for social media on the exhibition ‘A Beautiful Elsewhere’ at Fondation Cartier pour l’art contemporain in Shanghai.
With each Sorbet photoshoot with top brands in fashion, luxury and automobiles, Sorbet creates a creative behind-the-scenes fashion film for social media. Delve into Sorbet’s library of fashion films.
This book serves as the most extensive resource on Saudi contemporary art to date. Following its first edition in 2014, the second edition (English and Arabic separate copies) boasts with 400+ pages of in-depth content, including essays by key experts in the field and 55 artist profiles. Canvas Central handled the full creation of the book, marketing and distribution.
The design, print production and shipping of the book Coral Symphony, created in English language and with premium gold foiling and debossing effects.
The first issue of VCA L’Ecole Dubai magazine with approx. 130+ pages of editorial content, English and Arabic separate print runs. Also distributed as a supplement with Canvas English and Canvas BilArabia magazines.
A supplement magazine of over 100 pages on Cartier’s Islamic Art Exhibition at the Louvre Abu Dhabi, distributed with Canvas English magazine.
The complete photography, categorization, captioning of DIFC’s art collection in addition to the creation of a book documenting the artworks.
A luxury coffee table book showcasing how Bulgari’s pieces are inspired by architecture, with the complete content and production done by Canvas Central.
A coffee table book commemorating the internationally touring exhibtion ‘Serpenti form’ conceptualized by Canvas Central.
A series of portraits photographed for Gucci in Kuwait, bound together in a luxurious gold-foiled hardcover book.
The first edition of Contemporary Kingdom, self-published by Canvas Central in 2014 due to the lack of documentation of the exceptional talent in contemporary art within the Kingdom of Saudi Arabia.
Canvas Central creates newspapers for art and cutural events in the Middle East and internationally, most recently for Desert X Al Ula and for Richard Mille’s Art Prize at Louvre Abu Dhabi and previously for events such as Art Dubai and Abu Dhabi Art.